Eat Blog Talk | Megan Porta

In episode 480, Liz Wilcox teaches us simple, yet effective email marketing strategies, including how we can streamline the writing process and make our emails relatable. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker. She shows small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Liz is best known for her 3500+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this episode, you’ll learn the different components of a welcome series, simple ways to structure newsletters and how to reframe the way you think about email. - Email marketing is a MONEYMAKING activity. - You're converting FOLLOWERS into FRIENDS into customers. - Use a well-structured WELCOME SERIES to convert a follower into a friend. - A