The Pubcast - Interviews With Online Publishing Professionals

Rachel Goodman interviews Ian Lamont, founder of i30media and publisher of the In 30 Minutes technology guides. Lamont has held a variety of roles in his decades in the publishing industry, from scriptwriter for Taiwan's China Television Company to senior editor for Computerworld.com to CEO of mobile startup Invantory. In this interview, he reflects on lessons learned and how they have informed the principles he has adapted for the "lean media" publishing model he has brought to his line of e-books, as well as what has worked and not worked in marketing his latest ventures on Amazon.com. This interview was recorded on March 28, 2013.