Lady-Land

Nicole Liu, founder of Kin Fertility, shares insights into how she designed her product and service offering based off a deep understanding of the customer problem, how she built an engaged community of thousands of women pre-launch by offering free educational fertility guides, and why she believes a strong brand is critical to standing out from the crowd.You’ll learn:  How to understand your customer problem at the deepest possible level  How to design your products and services to solve a customer problem, not the other way around How Nicole built the brand with no experience in tech or healthcare, and the role that experts have played in the business journey How to adopt a test and learn approach to marketing to ensure no dollar is unwisely spent  This episode is produced in partnership with Kin Fertility.~ Connect with us ~Sign up to our non-spammy monthly newsletter: www.ladybrains.com.auFollow us on Instagram: @lady.brainsChat to us in the Facebook group: the lady-brains clubhouseHave a sweet business