The Tim Macy Show

Join us as we delve with Zach as he shares his insights on creating impactful, relatable content that resonates deeply with the local community, driving real business results. Zach's unique approach to social media, his strategies for brand awareness, and his perspective on the changing real estate landscape provide invaluable lessons for professionals looking to elevate their game. Notable Moments: The Shift to Local Content (00:02:00): Zach discusses his pivot from generic, entertaining content to local-focused content, significantly impacting his business. Creating Consumer-Resonating Content (00:05:36): The importance of acknowledging current market difficulties and connecting with consumers' real experiences, rather than presenting an overly optimistic view. Social Media Strategy and Brand Awareness (00:14:27): Zach highlights the pitfalls of faceless, voiceless content and emphasizes the importance of personal brand presence in social media marketing. The Power of Google and Online Presence (00:33:31):