Think Business With Jon Dwoskin

At the helm of The Parade Company since 2009, Tony Michaels is President & CEO of the iconic Detroit non-profit organization and served on its Board of Directors for over a decade. He leads some of Detroit’s most storied traditions, including the near century-old America’s Thanksgiving Parade presented by Gardner White and the world-class Ford Fireworks, which have both delighted generations of families and resulted in significant economic impact for the region. He has led major growth of The Parade Company with bringing on Gardner White as presenting sponsor of the parade through 2031, one of the oldest in the nation, and attracting top partners and sponsors of Michigan and global companies. He has expanded the broadcast to 185 television markets in the U.S., and under his leadership, the parade is recognized as the Best Holiday Parade in America by USA TODAY. In addition, The Parade Company produces several other Detroit jewels including the Strategic Staffing Solutions Turkey Trot and Hob Nobble Go