Wharton Business Radio Highlights
Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:09:12
- More information
Informações:
Synopsis
Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology. Hosted on Acast. See acast.com/privacy for more information.
