Ponderings From The Perch

Spending too much money on in-person events? Experiencing FOMO when you don’t go to an industry conference?  Struggling to get a return on investment from your trade show booth?  You are not alone.  Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person events: “What you put into it is what you’ll get out of it.” She outlines tips to make the most of your experience during the next conference…should you choose to go! Time and money are lost when business leaders and execs don’t take full advantage of the conference season with tools for networking or when companies invest a lot of money but not enough time planning. Planning ahead seems like a simple mandate, but it is amazing how many plan a lot of details but little strategy to get the most out of the time and budget!  Also, planning HOW your team will participate is critical, and Priscilla shares networking tips and how to hold teams accountable for outcomes