Empowered Patient Podcast

Shelly Hoffman, Partner and Executive VP at Marbury Creative Group emphasizes that branding and messaging in the healthcare industry increasingly focus on problem-solving and emotional messaging. She highlights the value of leveraging written content, audio, video, and podcasts to disseminate information to target audiences. COVID-19 has also changed healthcare and pharma messaging to physicians and patients with a shift to safety, population health, and social determinants of health.  Shelly elaborates, "We're a brand-building marketing agency on a mission to simplify things for our clients. So whether that's from a messaging and positioning standpoint, trying to make things that can be complicated simple, or from a media and campaign standpoint, trying to make sure our clients understand results and everything from an ROI standpoint. So we do work across a lot of different services, including branding, strategy and insights, digital, social, experiential, video, and photography." "Often, on the healthcare s