Louder Than Words | Creative Talks With John Bonini
Scott Monty: The Moves That Helped Change Ford Motor Company's Image
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:46:54
- More information
Informações:
Synopsis
Scott Monty, former head of social media at Ford Motor Company, talks about his decision to join Ford in 2008 and the specifics of what went into the social and branding strategies that helped turn the company’s image around.
