Louder Than Words | Creative Talks With John Bonini
Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:41:24
- More information
Informações:
Synopsis
Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.