Marketing From The Roosevelt Room

Businesses don’t have a foundation that recognizes who they are, where they are, and what they have to work with today. So, they try to reinvent the wheel when the wheel they had was just fine, it just wasn’t being used effectively.   Welcome to Marketing from the Roosevelt Room. We know there are countless marketing resources out there, and the last thing we want to do is add to the noise. However, in our fifteen years of experience, we have gathered a lot of knowledge about what will work in the industry, and what won’t. Our mission is to help you learn from our victories, avoid our mistakes, and gain some practical tools to apply immediately to your business to see it start growing and thriving at new levels.   Marketing is more the management of perception than it it is the execution of tactics.   One of the downfalls of so many businesses is the energy wasted trying in the pursuit of new, innovative tactics, campaigns, or strategies. More often than not, forward movement in your business isn’t about star