Marketing From The Roosevelt Room

“You’re better served if you have a specific area that you focus on, and you’re better in that area than anyone else.” - Randy Wootton (22:43-22:50) Kyle WillisMarketing from the Roosevelt Room   The marketing landscape is rapidly changing, and keeping up is harder than ever. In order to succeed in your industry, you have to be the best at what you do. Knowing how to identify what you’re great at, leveraging “moments of influence,” and connecting with your audience at the right time with the right message leads to long-term success.   Randy Wootton has been a marketing leader for over 20 years, and he’s seen the drastic changes that have occurred in that time. Marketing has become more personalized as it intersects with technology and data. The result is a marketing future that relies on your ability to manage data in order to identify your customers, know where they are at any moment, and deliver the content that speaks directly to their needs.   “While some advertising may spark interest, it’s the content t