Eat Blog Talk | Megan Porta

456: Why is a Contextual and Seamless Shopping Experience Important to Monetize Your Blog? with Nick Minnick

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Synopsis

In episode 456, Megan chats to Nick Minnick about how Chicory’s seamless, contextual shopping experience can help new and veteran bloggers monetize their blogs. As the Vice President of Strategic Partnerships at Chicory, the leading contextual commerce advertising platform, Nick Minnick strategically builds, fosters, and oversees relationships with key recipe publishers, grocery retailers, and retail media networks. His purview spans 5,200+ recipe sites, including the Food Network, Delish, and Food52, as well as *70+ leading retailers, such as Kroger, Walmart, and Ahold Delhaize. Minnick is hyper-focused on developing partnerships that fuel synergies between Chicory’s audiences and enhance the impact of Chicory’s contextual commerce advertising solutions for retailers and CPG brands. Minnick brings over 20 years of sales and marketing experience in the retail, CPG, shopper marketing and digital advertising sectors to his role at Chicory. Prior to joining Chicory, Nick advised retailers on their digital coupon