Disruptive Ceo Nation

Episode 218: Eric Ressler, Founder of Cosmic; Santa Cruz, CA, USA

Informações:

Synopsis

One of our values at Disruptive CEO Nation is doing business while still being able to deliver social good, but in a cluttered market and constant noise, how do change agents get the attention they deserve? Enter Eric Ressler, the founder and creative director of Cosmic, a social impact creative agency based in Santa Cruz, California. Cosmic serves non-profits, B Corps, funders, and organizations dedicated to advancing humanity.   Eric discusses the importance of authentic messaging and their team's unique approach to creative design and he even shares insights into an organization that they are currently helping in Morroco.   Here are some of the stops we made in our conversation: -Introduction to Cosmic and its mission to serve social impact organizations. -The concept of the attention economy and its relevance in today's digital world. -The why behind Cosmic’s manifesto and tips your organization can take in developing your own. - Balancing the creative process with sustainable work-life balance. Think re