Think Business With Jon Dwoskin

Jon talks with Kelley Thornton, the CEO & Founder of Tiege Hanley about scaling the DTC Men’s Grooming Brand to 8-figures+ in 2 Years. The Tiege Hanley story is simple and uncomplicated, just like our products. Founded by four “regular guys,” we created a product system and brand that makes skin care meaningful, accessible, affordable and clinically relevant—for regular guys. The brain child of Kelley Thornton, Tiege Hanley, named after one of Kelley’s prominent ancestors, was inspired by a department store skin care aisle stroll. As Kelley perused, he was struck by three simple truths: 1. Guys really don’t know much about skin care 2. Men’s skin care products are complicated and confusing 3. Man, are those products expensive! Drawing on his marketing and brand management experience, Kelley got to work, enlisting his UConn college roommate turned software industry guru, Rob Hoxie, to help mastermind a skin care solution for men that hits all three points—it has to be sensible, simple and affordable. Kel