Green Dreamer: Sustainability From Ideas To Life With Eco Pioneers, Revolutionary Thinkers, Leading Creatives

19) Pela Case From Being “Laughed at” to Leading the Industry by Example with its Co-Founder Jeremy Lang

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Synopsis

Now that we know about plastic pollution, what's next? What do we need to start from scratch to building a physical eco product and bringing that to life? Today, eco smartphone case brand Pela Case's Co-Founder, Jeremy Lang, shares his wisdom with us.   HIGHLIGHTS: [06:50] How Jeremy turned his idea into an actual product. [08:55] The hardest part for the Pela Case team going from product to launching the brand. [11:40] Jeremy: "We wanted to make sure that it wasn't an eco-friendly product that didn't function well. We wanted to make sure #1 it was designed really well, protected your phone, felt really great. But also was eco-friendly." [13:40] Keys to helping Pela Case take off as a brand. [14:55] Jeremy: "It really seems like we can make a difference." [15:45] What Pela Case's team did to secure some great, viral press features. [17:00] Kaméa: "What do you think the world needs to not have any plastic issues at all? What does that world look like?" [17:45] Jeremy: "You can look at it two ways... what a big