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22) Orsola de Castro on growing Fashion Revolution into a global movement by inviting everybody to participate

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Synopsis

How did Fashion Revolution, which has become a global movement, get started and grow to have the impact and reach it has today? What does it mean for us that people express interest in buying less and buying better, but often aren't doing so because of things like price, convenience, and style options? On this episode, Fashion Revolution's Co-Founder and Creative Director, Orsola de Castro, shares her wisdom with you.   HIGHLIGHTS:   [08:30] One of the greatest challenges the Fashion Revolution team faced when growing the movement. [09:15] Orsola: "We all have a different vision of Fashion Revolution, and yet we all mattered." [10:35] Orsola: "We kind of assumed #WhoMadeMyClothes would be a relatively easy question to answer, and yet no one could answer it at all. We realized there was a massive disconnection.  [10:35] Why being bold but inclusive, while avoiding negative protesting, victimizing, naming and shaming, has been so important to Fashion Revolution.  [13:25] Orsola: "We wanted people to be a part o