Green Dreamer: Sustainability From Ideas To Life With Eco Pioneers, Revolutionary Thinkers, Leading Creatives

How was Girlfriend Collective able to launch so powerfully to establish itself in the athletic wear space as a conscious fashion startup? What does it take to cultivate a loyal audience and customer base that's eager to support and share all that we do and create? Today, Girlfriend Collective's Co-Founder Quang Dinh shares his wisdom with us.   HIGHLIGHTS: [7:31] Quang: "Now, with the rise of the internet, to be able to build a product that means something is a lot more powerful because the content to consume is a lot easier today than word of mouth in 2005." [7:59] Quang's inspiration to start Girlfriend Collective. [9:25] The team's greatest challenge in creating their product. [11:49] Kamea: "Can you walk us through the thought process behind your powerful launch strategy?" [12:52] Quang: "We felt like we had something so strong that I wanted to give this stuff away and know that [customers] were going to come back."  [14:23] Kamea: "How certain were you that you were going to get this return on investment