Boost Your Boutique With Emily Benson

46.6: I worked for seven years in corporate retail merchandising in New York City, uh, for big brands that, you know, then I started my own boutique.2:08.0: If you are not committed to either finding cheaper wholesale items or marking things up appropriately, and I'm talking like three times markup, you will not be successful.2:46.4: And the amount of money we make is dependent on the difference between the wholesale cost and the retail price of that item. So the bigger that gap, the more money you're going to make.3:28.4: Because if you want to join Boutique Land and you don't have a clear vision of who you are and who your customer is, you also will fail. 4:49.9: You are allowed to have a strong point of view and that's what actually makes you stand out from the crowd.6:10.5: Sell your own stuff. Sell your own style. If you can go to LA and you can go to some markets and you can shop other places other than just Fashion Go fair and online spots, you're going to have a better go at it because you'll be