Sharon Vornholt - Let's Talk Real Estate Investing

My guest today is Brandon Bateman. Brandon's company specializes in online motivated seller lead generation for real estate investors through PPC, SEO, and Facebook Ads. Today, we will focus on how ads can generate leads for your real estate investing business and why working with an expert in the real estate investing niche is essential.   [00:00 - 07:04] Opening Segment Brandon's career and background His approach to marketing is based on a constant framework around innovation and improvement He focuses solely on how to make a fantastic product for real estate investors   [07:05 - 18:10] Unlocking the Secrets of Google PPC: How to Get Results with Ads Focusing on product and research and development is vital to success Track everything from ad clicks, forms, opportunities, contracts, etc. PPC is the act of paying for your ad to show up when somebody searches for your target keywords Targeting based on intent is highly predictive, more so than situational factors Real-time bidding was invented after the i