Sales Genius

Welcome back to the Sales Genius Podcast! In today's episode titled "Unleash Your Inner Negotiator: Lessons from Brian Will's' 'NO...' Book," we have a special guest, Brian Wills. Brian is a best-selling author and serial entrepreneur with over 35 years of experience in sales and negotiation. His book, "No: The Psychology of Sales Negotiation," offers 40 invaluable tips that can transform your approach to sales. We are thrilled to have him on the show to discuss his book and share some incredible insights. In this episode, Brian emphasizes the importance of avoiding technical jargon and unfamiliar terms in sales conversations. He explains that when listeners hear something they don't understand, their brain stops and tries to unravel the meaning, causing them to lose focus on the speaker. This leads to confusion and missed opportunities. Brian introduces the "pause for effect" technique, which allows salespeople to check in with their clients throughout t