Disruptive Ceo Nation

Patrick Danial was a teenage gamer in the 90s who recognized the power of the world wide web to share ideas. He started a website offering tips to other gamers when one day, he was approached to run ads on his site for his audiences. From there, his curiosity and drive to understand online engagement, optimization, and reach were born.   In this conversation we touch on: -Just out of high school he and his business partner created search engine but as it was right around the time Google was building, they had to pivot. -The business channel they choose to stand in became helping brands position themselves on search engines and being able to guide and better manage the processes on their own. -What brands must consider winning in the online market and reputation space. -Insights into campaigns and why owned asset optimization is a formula for success. -Developing content for organic ranking purposes. -The right measuring stick whether sentiment, awareness, lift, affinity, or immediate ROI. -Why the best conten