Ponderings From The Perch

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their conversation about the Qualitative Research Consultants Association. The QRCA is the hot spot for qualitative researchers and UX professionals. They offer the ultimate package: support, training, and networking opportunities. The association focuses on promoting high standards and best practices in qualitative research, including techniques like UX research. Enter Lauren Isaacson, the self-diagnosed chronic volunteer from Curio Research. This superhero has donned various capes within QRCA, including chapter chair and board member. Lauren's dedication to volunteering is next-level, and she's been spreading her infectious enthusiasm throughout the association. Wi