Maximize Your Social With Neal Schaffer

The truth about Facebook's recent changes: Nothing changed. You still need a data-driven approach to Facebook - and social media - marketing.Key Highlights[01:00] Recent Changes with Facebook[02:38] How EdgeRank Works[03:42] The Notion of nTime Decay and Notion of Affinity[04:05] Reintroducing Posts Into Your Newsfeed[04:48] Every Facebook Post Counts[06:36] Have A Data-Driven Approach in Social MediaNotable QuotesAnd I mean, really, Facebook uses an algorithm, okay, they want you to come back to the site more, they want to expose content that they think that you will like, because you'll spend more time on the site, and therefore, they're going to sell you or they're going to be able to get more advertising revenue, because you're on the site longer or what have you.In fact, the more you engage with content, the better they know you and the more targeted ads, they can serve you, meaning that they're going to maximize their profit as well.But, you know, perhaps the weight of the