Disruptive Ceo Nation

Mickey Balter is the CEO & Co-Founder of Oriient, an in-store navigation technology provider that offers hyper-accurate indoor positioning using the earth’s magnetic field and built-in smartphone sensors. Mickey is a serial entrepreneur and a veteran of the Israeli semiconductor industry, with over 20 years of experience in combining deep technology to solve business challenges. Prior to founding Oriient, Mickey founded and led Scientra which developed the world’s fastest High-Frequency Trading platform. Before that Mickey held senior leadership positions at Siverge Networks and Broadlight (acquired by Broadcom).   In this conversation we touch on: - The beginning of indoor GPS. - Practical applications of the technology, inside and outside large retailers. - The principles that guide the staff at Oriient. - The need for speed and the willingness to share. - The future vision for Oriient and its GPS tech.   Mickey started his career in the IDF’s elite cyber-security unit. Mickey holds an MBA from Tel-Aviv U