Maximize Your Social With Neal Schaffer

If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand?Key Highlights[00:56] The Thing I See Missing About the Debate on ROI of Social Media[01:48] Social Media is Eating A Lot of Marketing Budget[02:21] The Notion of Accountability[02:59] Do You Really Need to Invest That Much in Social Media?[04:21] Are You Employing Best Practices in Maximizing the ROI of Your Marketing Budget?[05:12] Are You Being Accountable for What You're Spending?[07:29] Maximize Your EffortsNotable QuotesI think the thing that's missing, and I talked about this in Maximizer, social how social media is a never ending, changing landscape. And therefore there's a need to be nimble to be measuring to experiment to try new things.There's a notion of accountability and everything you do. And I think this is the missing piece in the social media ROI debate, that you are accountable for what you invest in, the company is accountable, whoe