The Kyle Thiermann Show

#327 Lessons from RXBAR, How to Offer Feedback, Marketing Rules, and Why Culture Loves Top Gun - Charlie Hart

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Synopsis

At age 24, Charlie Hart became the 10th employee at RXBAR, the protein bar company known for its clean branding and "No BS" campaigns. A natural marketer, Hart quickly rose to lead the brand’s marketing and growth, helping guide the company to a $600m exit before his 30th birthday. Shortly after, Hart has a crisis of sorts, suffering a panic attack at a business meeting in a luxurious restaurant, a story he recounts in this episode.After traveling the world, Hart Founded Sign and Sapien - an agency specializing in advising and investing for early and mid-stage companies and joined Factor75 as Chief Marketing Officer, where he steered the company towards a ~$300m exit.Today, he works as the Chef Marketing Officer for entertainer and entrepreneur Rob Dyrdek, managing and growing his media verticals and portfolio companies.In this wide-ranging episode, we explore marketing fundamentals, the role of creative agencies, why people love Top Gun, and how to offer and receive feedback. Charlie doesn't have Instagram,