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In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals the considerations for getting your business name.Today I answer a frequent question—"Is the name of your business really that important?"The short answer is YES. Your name is the first piece of branding that you are going to do. It is your first message to the world.Here' are the 5 things that come about from your name:Precept: It creates a legal identity and introduces the company to the marketplace.Position: The business name can portray your position in an industry or marketplace. It creates a visual impression.Personality: Your name can signify the kind of personality traits or reputation the business portrays.Product: Your name can also be something that you offer as a product. Be careful and think broader to have a name that will not limit you down the road.Preferences: The name can be driven from the market that you are specifically focusing on. It can be influenced by the