Marketing Today With Alan Hart

Roll Cast Advisors' Drew Miller believes marketing is all about relationshipsDrew Miller, founder and CEO of Roll Cast Advisors in Austin, Texas, thinks marketing done well forms meaningful relationships between companies and people. And meaningful relationships grow and thrive when companies deliver something that's really important to the customer.“You always want to know your customer, says Drew. “You want to speak in ways and at places that really matter to them. And increasingly do it in a way that it's a two-way street. The days of one-way conversations are long behind us.”Miller founded Roll Cast Advisors, a marketing and strategy consultancy, a little over a year ago after a 15-year stint in various marketing positions at Dell. Roll Cast Advisors seeks to help high-growth B2B companies create marketing strategies that achieve activation and deliver results.Highlights from this week's “Marketing Today” podcast include:How does a fast-growth B2B company determine whether th