Marketing Today With Alan Hart

Dan Marks is the CMO for Hancock Whitney Bank, a regional player in the Gulf South area with a footprint spanning from Houston, Texas, to Tampa, Florida. In November of 2016, he was honored by the CMO Club with their peer-nominated President's Circle Award.Dan is always looking to the future and believes in the strength of the marketing stack, which he describes as “the next-generation way to talk about all the technically or digitally enabled technologies that are important to operating today and will become even more important to operating in the future.”Dan also believes in an agile approach marked by collaboration among segments of the company that aren't part of the marketing team: “For marketing to be successful, we can't operate in a vacuum.”Highlights from this week's “Marketing Today” podcast include:Dan's philosophy regarding teambuilding efforts: Finding the right fit in culture and in values. (5:02)Two elements that help manage balance in a company: 1) Building