Marketing Today With Alan Hart

In this week's episode of “Marketing Today,” Alan talks with Davis Smith, the founder and CEO of Cotopaxi, and outdoor gear company with a humanitarian mission at its core. It was his experience growing up and later serving missions in countries like the Dominican Republic, Peru, and Bolivia — where he witnessed extreme poverty firsthand — that planted the seeds for his career path, and the eventual founding of Cotopaxi.In describing Cotopaxi, Smith says, “We're a brand. We're a brand that is about inspiring people to go out and do good. We're a brand that believes that capitalism can be a force for good in the world. A brand that believes that businesses need to look beyond their bottom lines to try find ways they can impact their communities and people around the world.”About his values-driven approach, Smith adds, “I'm still learning…but I think if all of us start making these efforts, man, what a wonderful world we'll live in.”Highlights from this wee