Marketing Today With Alan Hart

93: Marketing Today at The CMO Club’s 2018 Spring Innovation & Inspiration Summit

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Synopsis

This week on “Marketing Today,” Alan takes his show on the road. He recently attended The CMO Club's 2018 Spring Innovation & Inspiration Summit in Marina del Rey, California, a conference that brings together leading senior marketing executives for two days of peer learning, problem-solving breakout sessions, and main stage panels. While there, he found the time to have informal discussions with these six CMOs and heads of marketing: Nerissa Sardi — Vice President, Head of Marketing at MediciChris Moloney — Chief Marketing Officer at TaxSlayerSteven Handmaker — Chief Marketing Officer at AssuranceMatt Singer — Vice President of Marketing at JobviteAlex Romanovich — Managing Director and Chief Marketing Officer, USA at FiNCStephanie Anderson — Chief Marketing and Strategy Officer at AI Media GroupIn talking with these six marketing minds, he discovered the challenges they face, insights they uncovered during the Summit, advice that has impacted their ca