Marketing Today With Alan Hart

In this week's “Marketing Today” podcast, Alan talked with Casey Hurbis, chief marketing officer at Quicken Loans, the company that revolutionized the mortgage business and, in the process, grew to employ more than 17,000 team members in Detroit while bearing witness to the resurgence and revitalization of its hometown. Just recently, at the beginning of 2018, Quicken Loans became America's largest lender.Born and raised in Detroit himself, Hurbis has kept the home fires burning as a self-described “Detroit guy.” He attended college in nearby East Lansing at Michigan State University before starting an automotive marketing career, both on the agency side with BBDO Detroit (and later with BBDO Worldwide) and on the client side at Fiat Chrysler, before assuming the chief marketing role at Quicken just 13 months ago. Hurbis has spent his entire professional career in the city he calls home.During the course of his conversation with Alan, Hurbis touched on how important joining forces with