Marketing Today With Alan Hart

For this week's episode of “Marketing Today,” Alan got up close and personal with Brad Wilson, who just happened to be visiting Durham, North Carolina. Wilson is the chief marketing officer at LendingTree, the nation's leading online loan marketplace, with headquarters just down the road in Charlotte, North Carolina. Wilson took over the marketing reins for LendingTree in July of 2017, and there he heads up brand strategy, marketing operations, and consumer engagement.In the course of his discussion with Alan, Wilson talks in detail about team building and leadership. For him, it's important to be there in the trenches. “You gotta show people you're doing the work, as well,” says Wilson. But he also believes you have to know when to get out of the way and let your people do the work. “If you have the vision right,” says Wilson. “If you know what you're trying to achieve — metrics, aspiration, what have you — and if you get the right people, there's no need