Marketing Today With Alan Hart

In this week's episode of “Marketing Today,” Alan spoke with Zipporah “Zip” Allen, who was named CMO of Pizza Hut in January of this year, after having been with the company since May of 2015. Prior to her time at Pizza Hut, Allen was at McDonald's for eight years. Perhaps most notable in her tenure at McDonald's was the three years she spent as national marketing manager for Australia.Allen has been very active since assuming her role as CMO. Recently, she led Pizza Hut's agency search, ultimately deciding to join forces with GSD&M in Austin, Texas. And as we head toward fall and the kickoff of another football season, Pizza Hut is kicking off another new partnership. This year, they will be the official pizza sponsor of the NFL. In talking about that new venture during the podcast, Allen noted the connection fans have with the NFL — and sports in general — and why it matters for Pizza Hut. “I think the ‘live' nature of it,” says Allen, “and the