Marketing Today With Alan Hart

This week on “Marketing Today,” Alan talked with Jack Hollis, group vice president and general manager for the Toyota Division at Toyota North America. There he leads all sales, marketing, and market representation as well as guest experience and retention activities for Toyota regional sales offices and distributors. In addition, he retains a role as global marketing advisor for Toyota's Olympic and Paralympic sponsorships. During the podcast, Hollis talked about the rapid change the automotive category, and Toyota in particular, is seeing and what it means to him. “Toyota is going from an automotive company to what I'm calling ‘the human movement company,'” says Hollis. “And so, the idea of what we want consumers to feel is that we are part of their life, to be part of whatever challenges they may have. And while we can't necessarily say we're going to solve every one, we can sure start — we can sure be at the start of that.”Hollis goes on to add, “