Marketing Today With Alan Hart

This week's episode of “Marketing Today,” finds Alan talking with Kim Wijkstrom, CMO for OneMain Financial. In his role there, Wijkstrom is responsible for development and execution of the company's brand marketing, and he has overseen OneMain Financial's first-ever brand campaign: “Lending Done Human.”During the course of his discussion with Alan, Wijkstrom talks at length about what led him to join OneMain Financial, his belief that the company provides a necessary and responsible service, and the company's new brand campaign. He also revisits his time at TBWA Chiat Day, where he worked on some of the world's most iconic brands, including Apple and Absolut Vodka.Working on Apple set the tone for Wijkstrom's career. “I don't think, at the time, I realized how lucky I was to be thrown into that situation,” says Wijkstrom. “It was more trying to absorb as much as possible from the moment and roll with it and make sure that we could deliver on the relationship.” H