Marketing Today With Alan Hart

This week on “Marketing Today,” Alan talks with Amy Fuller, chief marketing and communications officer for Accenture. Fuller has built a career working on world-class brands like Kraft, IBM, Kimberly-Clark, Verizon, and Deloitte while working on both the agency and the client side. Before joining Accenture in 2017, she spent time in various leadership roles at Deloitte, MasterCard, Y&R, and Ogilvy & Mather, among others.During the course of their discussion, Fuller breaks down the complexity and challenging scope of serving as the chief marketer for a company the size of Accenture while offering observations and thinking that can be applied to an organization of any size. And she discusses formative experiences — from spending time throughout her childhood on an off-the-grid river island between the U.S. and Canada and earning a liberal arts education at Bryn Mawr College to learning how to “thrive with scarcity” while working on the agency side and her experience with th