Marketing Today With Alan Hart

This week on the “Marketing Today,” podcast, Alan talks with Tim Matthews, CMO of security software company, Exabeam, and author of “The Professional Marketer”, a handbook that can teach marketers the critical skills they need to get the job done. Exabeam uses machine learning and analytics to track the complete timeline of a cyber-crime so that security teams catch criminals in the midst of their attack.In this episode, Matthews, discusses his own journey to the marketing industry which started first in computer science and then sales. His ability to break down technical issues and simplify them was good for sales, so he scaled this skill into a successful marketing career.Matthews believes that “you can build a good marketer” when he talks about the fundamental skills, such as curiosity and commitment, that he looks for in people as he grows his marketing team.Highlights from this Marketing Today conversation include:Matthews says his technical background has helped him i