Marketing Today With Alan Hart

In this episode of “Marketing Today,” Alan interviews David Yovanno, CEO of Impact, a company operating in the partnership economy. David has spent 19 years in martech and adtech companies such Conversant, Gigya and Marin.Yovanno shares not just his experience with Impact, but also what exactly the “partnership economy” is and how business partnerships and trusted referral networks can drive revenue. The partnership economy is the formation of alliances with businesses and individuals that have a trusted relationship with customers that you want to acquire.We also have time to talk about the state of martech and adtech industries. Yovanno added, “consolidation is accelerating. All the new money is going to two companies, Facebook and Google.”Highlights from this week's Marketing Today:01:50 – David Yovanno discusses how he got his start in his career.06:01 – What are David's concerns with the current state of the marketing agency?10:15 – What is the partne