Christopher Lochhead Follow Your Different

In this episode of Christopher Lochhead: Follow Your Different, we learn how to build a legendary B2C category and company from one of the hottest founders in a brand new category space, Matthew Bertulli. Matthew Bertulli is a true mission driven founder, and this is a masterclass on how to be a missionary category designer who evangelizes their category and believes entrepreneurs can do what governments can't. Lomi was introduced to the world with one of the most viral product launch videos in history, and Matt breaks down just how they did it. Trust me, you're going to come back and listen to this episode multiple times. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Need for Lomi The conversation starts off about Lomi, and the need for a product infrastructure for composting. Matthew sets up a bit of background by discussing their company, Pela Case, which