Disruptive Ceo Nation

The phrase ‘purpose driven business’ can all too often be thrown around as a marketing strategy, however, Saddleback Leather was born out of purpose. It is a brand with a presence, a personality, good people and a passion for outstanding quality.  This episode of Disruptive CEO Nation enjoys a conversation with company founder Dave Munson. He tells of the unlikely journey of how an appreciation for a well-made bag led to years of figuring out how to make it work, selling products out of his truck, selling on eBay, and ultimately building a robust ecommerce platform. This episode also covers the challenges that can come when building a factory and production line in Mexico and operating an operations and sales team out of the US all while trying to maintain as much of a virtual workforce as possible.  Dave Munson leads with the belief that ‘competing on price is a race to the bottom’. Saddleback focuses on nothing less than top quality and products have a 100-year warranty – it’s why their tagline is whose tag