Disruptive Ceo Nation

Join us as we head to the UK to discuss socially conscious business with Farah Asemi, founder of ecofleet, a sustainable mindful B to C logistics service using carbon-neutral electric cargo bikes and vehicles. In this episode we transverse topics of product development, white label service, warehousing in a city like London and management of a unique workforce. Currently, ecofleet riders do 12,000 laps of the world every year. But what we love oh so much is the branding – it is worth checking out. We also cover the question of why enter the #greenbusiness space and Farah shares if the trigger moment when she knew there needed to be a call for change. When we caught up with Farah she was entering her first round of fundraising after starting the company with personal seed money and a government grant. We also cover the unique process to hire riders that will fulfill the mission in rain or shine – ok, this is London – so in rain or rain. Prior to ‘cycling into action’, Farah had a successful career within prope