Disruptive Ceo Nation

For this episode we head to Singapore to speak with Yeoh Siew Hoon, a remarkable businesswoman, friend of young entrepreneurs, and the founder of Web in Travel (WiT). WiT launched in 2005 and was acquired by Northstar Travel Media in 2104. Siew Hoon continues to lead the platform, having extended editions across the Asia Pacific, Middle East and Europe. Siew Hoon started the company based on her interest on how technology was changing the way people book and plan their travel but over the years expanded the focus and the product lines while staying true to the company’s brand message - Our purpose is to take your mind to new places, so that together we can accelerate travel innovation. In our conversation, Siew Hoon shares her story of how she built her company and provides insights on the Asian entrepreneur community. We discuss: ·        Building a community around travel technology and trends. ·        Telling your company’s story and repurposing content across media platforms. ·        Supporting Asian e