Disruptive Ceo Nation

Episode 191: Mark Firth, CEO of B2B Growth Team, UK and Colombia

Informações:

Synopsis

B2B Growth Team is not an agency or coaching program. It is a B2B growth company with a unique hybrid model that provides education, advisory and coaching together with our own technology platform. The company is on a huge mission to help 5k B2B Consultants and Professional Services Businesses to stop chasing clients on social media. In this chat we touch on: -The need for CEOs to have an impenetrable personal brand that compliments the business. -That your marketing goal should be to lead people to feel safe, that your marketing provides subconscious tick marks that their need will be met. -Listening to the challenges you hear your customers talking about. -That we need to focus on sales behaviors and how to respond to the human buying mind more than avatars. -Why mini-events can be a strong catalyst for growth. -That for all business leaders progress takes place in the face of discomfort. Mark Firth is the CEO of B2B Growth Team. Mark Firth spent a large portion of his life working a corporate job in Londo