Conscious Chatter With Kestrel Jenkins

In episode 298, Kestrel welcomes Anjana Baburaj to the show. An impact-focused strategist and communications specialist, Anjana works with mission-driven organizations to leverage communication platforms to increase visibility and achieve sustainability and impact goals. “No matter how much we try to control — if we keep overconsuming, we’re not getting anywhere with anything that we’re doing for sustainability. So, that is one of the reasons I wanted to know — why is this happening? And that’s how I got into my research.” -Anjana If you’ve been following along over the last couple of years, I have often brought up the links between fast fashion and fast media. In today’s world, I believe the only way to slow down fashion is to also slow down media – since fashion and media are intrinsically linked predominantly around driving consumption. This leads me to this week’s guest, who recently conducted some powerful research focused on fashion, social media, and consumption. Have you heard of the TikTok Shein haul