Podcast Envy: Podcasting Mindset, Voice, Impact Beyond Starting, Launching, Monetizing

The summer slowdown... it's the PERFECT time to do a bit of business development that is actually FUN! This year, Lauren Ramsey of Betsy Bash and I decided to team up to help you with this conundrum of feeling like you are constantly on the content hamster wheel generating podcast episodes, generating social media posts, making TikToks and reels, trying to figure out what the heck to put on YouTube, trying to figure out what the algorithms want... Why is it important to sync your content across your podcast, social, and other marketing channels? Lauren says, "Your audience is seeing all of those channels. So if they don't match, if they're not aligned, people can feel that. Whether or not they realize it consciously, they are realizing it subconsciously and it negatively impacts their perception of your brand. Which is really hard to get rid of later. Right? Like how do you change someone's subconscious?" Your social media exists to pull people towards your brand. It's there to create a community around your