Branding Bff

EP5: Brand Failure to Success, Wily

Informações:

Synopsis

Eric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success. A few highlights we talk about are:  An early brand failure: how the idea and intent was good, but the brand name didn’t match the conversation with clients and ultimately didn’t connect with them How a cartoon inspired Eric to create their existing brand name – that’s aligned with the services they provide How getting creative with your website url’s can add to customer engagement The importance of living your brand values Objective, outside feedback is critical – from the right people Painful moments are where you extract the most learning You can learn more about Eric and Wily at wearewily.com You can follow @wearewily on Facebook, Instagram and Twitter. If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Crea