Africa Hotel Investment Forum (ahif) Podcast

Investing in the African Hospitality Industry: Challenges and Opportunities Are you looking to invest in the hospitality industry? Have you considered Africa as a potential market? In a recent podcast episode, Halla Matar Choufany, President of HVS in Middle East, Africa, and Asia, shared her insights on the challenges and opportunities in the African hospitality industry. Choufany highlighted the diverse markets in Africa, each at different stages of development. However, she sees potential in conducting feasibility studies to identify sustainable schemes that tie into the bigger picture of tourism infrastructure. Connectivity, financing, safety, and mindset are some of the challenges facing the African market, but changing the mindset around the difficulties of doing business in Africa could lead to finding solutions. Despite the economic slowdown, there is a migration of money into the Middle East and Africa, making it a good time to invest in Africa as the cost to acquire certain assets is lower compare