Phorest Fm

Verna Wall on Research at Phorest and Success Stories From the Salon Floor

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Synopsis

[263] For the past 12 months, Verna Wall (Research Manager), Rich Cullen (Lead Product Designer) and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They've been looking at the data and asking questions, all with a simple motive: to find out what the best salons are doing to be successful. Featuring Verna Wall, this episode explores what the role of a researcher entails and what research looks like at Phorest, all the while discussing specific data points and insights. Also featured in this episode: Maggie Di Falco, Maggie The Salon @maggiethesalon, USA Sarah Doyle, Templeogue Beauty Clinic @templeoguebeauty, Ireland Patrick Monaghan, Phorest Salon Software Erin Jones, Urban Evolution Salon @urbanevolutionsalon, USA Sheri Hancock, Fine Bella Salon @finebellasalon, USA Stacey Holmes, Steel Blade Men's Salon @steelbladebadassleader, USA Mary Camille King, The Ritz Inc @theritzinc, USA Bonnie Conte, Avalon Salon Spa @ava